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  • Cecilia Rydberg

Social Media Emporium

Capshot's London correspondent fired some pressing questions to founders Mikhail Bhuta (MB) and Pravan Parikh (PP) about the origins of their mischievous rainbow-endowed mascot.


MB: We were wondering what the mascot would be, what the logo would be. Should we just have a simple text based logo like Facebook or Google or something. But memes are visual mediums, so how can our logo be anything but. Which is why we started digging into what could be familiar topics related to memes, and I was completely sold on the idea of some kind of character.

And the thing is human characters, are relatable, but they don’t have that impact that animals have. So we looked into animals.


We discovered the most awkward, funniest animal out there is the llama. So our designer just whipped out this creation of a rainbow coloured llama and went with it. It was actually a working mascot, initially we were not sold on it. But we kept seeing more llama memes, and we just said screw it, this is the one!

Correspondent: What is your vision for the Capshot journey?


PP: I try to set short term and long term goals.My long term goal is that I see Capshot really evolving into a visual Twitter.I think the way the app is shaped, the remix concept and the reply concept - I think when you put these together it is actually a visual commenting system and I think people can come on this platform and share their opinions, share their thoughts, use other people’s work and collaborate on them and recreate that work into a new masterpiece.

So I really feel that long term, Capshot evolves into a social media player - that is my vision for Capshot.


My short-term goals right now are actually to get the right audience on board. I want to grow the app, have it hit 100,000 users, 150,000 users. And once I hit those targets I think I my dreams are endless.


MB: I think Pravan covered the major long term goals of Capshot, so I will dive into more specifics.It can change the way people engage with content on social media.Basically we are defining an entire new category of content consumption that people will be following, so our competitors like 9gag, giphy etc - I would say that they are more about passive consumption of content, and what I mean by that is that active users can mindlessly just scroll content and a handful would like or comment on something.


So they are not actively engaging with their content, just enjoying it and having fun. Capshot, I would say, we are defining a new kind of user - users who come on the platform to actively consume content - and what I mean by that is that they not just consume content from the people they follow, but they actively participate but add value to each piece that they see out there. So that is how I think it can change the way people engage in content and social media.


Even marketing, social media is obviously a big player in the marketing industry. Marketers could engage with audience in a whole different way by using content for their users to actually play around with rather than simple click-throughs or ad impressions and such. A new way to get their audiences engaged completely.


I see Capshot becoming a platform for quick, on the fly collaboration, not just in meme creation but even other fields like interior design for example. 

Someone throws up a reality video of a house and their team could place furniture, layouts and such.  Quick, on the fly stuff.  Even it’s capabilities as an entertainment platform as a whole have the potential to go far beyond the memes and humour into games, short filmes, byte-sized web-series even.  Who know, the possibilities are endless.  As long as, like Pravan says, we hit those target users and benchmarks.

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