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  • Cecilia Rydberg

Meme - What makes it funny?

The thing about memes and why they’re funny is because they are relatable, situational and circumstantial. Back in college, and for me that was ten years ago and memes were already aplenty then. The only one that I still remember was the classic Boromir meme. UCL had the most complex and buggy online platform, Moodle, to access and upload school work that - “one does not simply..log in to Moodle” became an instant classic.


Memes hit home when you can relate to the image because you know the film, you know the character and you know the situation. And so, the giant boom of memes and Instagram posts starting with “when..”, it immediately prepares you as a reader of the meme or post to ready yourself for a feeling of familiarity and recognition.


With Capshot in your hand, text templates, voice over capabilities and stickers ready to apply and fiddle with and upload your image of choice, then your funniest but on-the-daily recognizable moment is ready to go viral.


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